“ED SHEERAN TURNED STADIUMS INTO BARS”: Why Ed Sheeran Chose Industry Rejection Over Ditching His Loop Pedal — and How a ‘Too-Ginger, Too-Weird’ Underdog Used “Chewie II” to Control 240,000 People at Wembley and Rewrite the Rules of Pop Stardom
Before becoming a global phenomenon, Ed Sheeran was met with cold rejection from most of London’s major record labels. The refusals were not a critique of his voice or talent, but rather a judgment that he committed the two biggest “sins” of a commercial pop star. The Harsh Standards of Pop: Appearance and Performance The … Read more